Welcome to the AFS Builder Portal

You've seen the mission. Here’s how we grow together.

” You were invited to this private page because your company aligns with the future of American building. Below, you’ll find everything you need to become certified, plant trees on behalf of your projects, and earn your place among the most respected builders in the country. “

Warm Welcom From The Founder

🏗️ Why Builders Are Partnering with AFS

🔒 It Builds Trust

Today’s homebuyers expect more. With your AFS Certification, you instantly show that your builds are responsibly aligned with national forest priorities and long-term sustainability.

📈 It Drives Sales

AFS makes you stand out in a crowded market. Builders are using our badge in listings, signage, and sales materials to signal value, care, and responsibility—without changing how they build.

It’s Backed by U.S. Policy

In March 2025, the White House issued a federal order to expand American timber production and reduce reliance on imports Immediate Expansion of …. AFS aligns directly with this national priority, giving your brand a seat at the table in the new era of U.S. construction.

🌲 What You Get with Certification

💡 You build. We plant the trees. And you get the credit.

Choose Your Certification Tier

Need a custom plan or invoice? Contact us here →

Local

10–24 homes/year

$1,499 /year

🌳 600 trees/year

Founding badge + all tools

Growth

25–74 homes/year

$2,999 /year

🌳 1,500 trees/year

Priority listing

Pro

75–249 homes/year

$4,999 /year

🌳 3,000 trees/year

Co-branded materials

Enterprise

250+ homes/year

$9,999 /year

🌳 Custom

Dedicated support + PR help

🔨 How Builders Use AFS to Close Sales

📍 A Texas builder placed our sign on his jobsite and sold 3 homes in 2 weeks.

🗂 A listing agent used “AFS Certified” in the headline—buyers asked about it on the first showing.

💬 Buyers are asking, “Is this home tree-neutral?” — now you have the answer.

🌍 Powered by Purpose. Built by Professionals.

✅ Aligned with U.S. Forest Service and White House timber policy
✅ Partnered with reforestation organizations across the country
✅ 9,200+ trees planted in our first year—and growing every day

✅ Let's Get You Certified

Follow these simple steps to become AFS Certified and make your mark in sustainable building.

📝

Step 1

Register

Sign up online with your details to start your certification journey.

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Step 2

Training

Complete the guided training to understand sustainable building practices.

🛠️

Step 3

Apply

Submit your project details for review by our expert team.

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Step 4

Get Certified

Earn your AFS certification and showcase your eco-friendly credentials.

Certification Comparison AFS vs. Leading Programs

Compare how the American Forest Standard (AFS) stacks up against other well-known certification programs. Simple, transparent, and designed for measurable impact.

American Forest Standard (AFS)

Focus Area: Tree replanting & builder certification
Target Audience: Builders, makers, consumers
Certified Directly: Yes
Consumer-Facing Certification: Certificate + homeowner label
Tree Offset: Exact trees replanted
Marketing Value: (direct to builder)
Paperwork Burden: 🟢 Low — builder submits home data
Annual Fees or Licensing: $0–$499/year (builder level)
Cost Per House (Est.): $1,750–$2,500
Government Endorsement: Private with public alignment
Environmental Action: ✅ Reforestation

ENERGY STAR

Focus Area: Energy efficiency in homes & appliances
Target Audience: Builders, product manufacturers
Certified Directly: Yes (for homes)
Consumer-Facing Certification: Energy Star home label
Tree Offset: ❌ None
Marketing Value: ⭐⭐⭐ (moderate)
Paperwork Burden: 🟠 Medium — requires rater & testing
Annual Fees or Licensing: $0 (included with home cert.)
Cost Per House (Est.): ~$150–$400
Government Endorsement: ✅ Yes — EPA/DOE program
Environmental Action: ✅ Reduced energy use

LEED

Focus Area: Green building (energy, water, materials, location)
Target Audience: Builders, developers, architects
Certified Directly: Yes
Consumer-Facing Recognition: ✅ Yes — LEED plaque, points
Tree Offset: ❌ None
Marketing Value: ⭐️⭐️⭐️⭐️⭐️ (High in green markets)
Paperwork Burden: 🔴 High — consultants, modeling
Annual Fees or Licensing: $500–$3,000+/project
Cost Per House (Est.): $1,500–$30,000+ (with consulting)
Government Endorsement: NGO-run, but widely adopted
Environmental Action: ✅ Holistic sustainability

FSC

Focus Area: Responsible forestry & wood product sourcing
Target Audience: Forest owners, manufacturers, suppliers
Certified Directly: ❌ No (certifies supply chain)
Consumer-Facing Certification: ❌ Limited — mostly B2B
Tree Offset: ✅ Indirect — protects forests
Marketing Value: ⭐️⭐️ (Limited to credits & suppliers)
Paperwork Burden: 🔴 High — audits, supply chain tracking
Annual Fees or Licensing: $1,000–$10,000/year (CoC & licensing)
Cost Per House (Est.): Indirect — via wood material sourcing
Government Endorsement: NGO, referenced in LEED/USGBC
Environmental Action: ✅ Forest preservation

SFI

Focus Area: Sustainable forestry & wood certification
Target Audience: Forest owners, manufacturers
Certified Directly: ❌ No (certifies forest practices)
Consumer-Facing Certification: ❌ Limited
Tree Offset: ✅ Indirect — promotes tree growth
Marketing Value: ⭐️⭐️ (Low builder visibility)
Paperwork Burden: 🔴 High — audits, land records
Annual Fees or Licensing: $1,000–$5,000/year+
Cost Per House (Est.): Indirect — via wood sourcing
Government Endorsement: NGO, aligned with some policies
Environmental Action: ✅ Forest management

EPA Programs

Focus Area: Pollution control, air/water/soil standards
Target Audience: Industry sectors, manufacturers
Certified Directly: ❌ No
Consumer-Facing Recognition: ❌ No direct consumer badge
Tree Offset: ❌ No
Marketing Value: ⭐️ (Regulatory-driven only)
Paperwork Burden: 🔴 High — compliance & inspection
Annual Fees or Licensing: Varies by program
Cost Per House (Est.): N/A — not per-house
Government Endorsement: ✅ Yes — regulatory and voluntary
Environmental Action: ✅ Emissions, water, land protections