About Us
Rooted in national values and aligned with the
United States Forest Service’s reforestation
Who We are
American Forest Standard is the national certification initiative uniting the U.S. construction and trade industries under a common goal:
to restore America’s forests and protect our environmental future one project at a time.
Aligning With Federal Reforestation Benchmarks
As the U.S. government accelerates timber production and wildfire recovery efforts through the 2025 Executive Order on the Expansion of American Timber Production Immediate Expansion of (place us gov link to mandate), American Forest Standard enables the building industry to align its operations with federal reforestation benchmarks and ecological resilience strategies.
Every certified project through the American Forest Standard results in the planting of trees offsetting material use, sequestering carbon, and contributing to long-term ecosystem health.
What we Do
Rooted in national values and aligned with the United States Forest Service’s reforestation priorities, our mission is to help builders, contractors, and tradespeople lead the way in sustainable development while enhancing their business reputation, client trust, and community impact.
Project-level Certification
Formally certify projects based on tree planting contributions.
Trade Projects
Certify construction and trade projects that meet sustainability commitments.
Tree Planting Efforts
Coordinate tree planting efforts across the U.S. through trusted planting partners
Boost Reforestation Efforts
Support national reforestation efforts aiding wildfire recovery, climate adaptation, and carbon capture.
Support Certified Builders
Promote certified builders and contractors through digital badges, local recognition, and media campaigns.
Environmental Standards
Ensure compliance with environmental standards through verification, education, and accountability initiatives.
Who We Serve
Whether you build 5 homes or install 500 windows, you now have the opportunity to lead with purpose and align your
business with America’s environmental priorities.
Homebuilders
Building homes with certified standards for lasting environmental impact.
Remodellers
Transforming spaces while promoting sustainable and certified practices.
Roofing, & HVAC Companies
Providing eco-conscious roofing and HVAC systems that reduce environmental impact.
General Contractors
Overseeing certified projects that align with green construction goals.
Commercial Builders
Delivering large-scale certified builds for public and private sectors.
Outdoor Living Professionals
Designing sustainable outdoor spaces aligned with eco-friendly certification standards.
Why It Matters
America has lost over 200 million acres of forest since the 1600s. As timber production ramps up to secure economic stability and housing supply, it’s vital that we also restore what’s been lost. With American Forest Standard, builders and contractors across the country can be part of the solution, not just in word, but in measurable action.
Join the Standard. Lead the Change.
Be certified. Be recognized. Be part of America’s reforestation movement.
2025 White House
Executive Order
The White House ordered a big push to cut more American timber (wood) from U.S. lands to boost jobs, lower housing and energy costs, reduce wildfires, and stop relying on foreign wood. It speeds up permitting, cuts red tape, and updates environmental rules to make timber harvesting faster and easier
What is happening?
The Presidential Action is focused almost entirely on:
Cutting More Timber
Reducing Wildfire Risks
Lowering Costs
Speeding Up Permits
What does this mean?
This executive order does not include any commitments or requirements for:
Replanting or Reforestation After Logging
Offsetting Carbon Impacts
Making Timber Harvesting Sustainable Long-Term
Negative Impacts
Will harm wildlife and ecosystems if not carefully managed
May increase deforestation concerns
Faces potential legal challenges over endangered species protections
Could spark opposition from environmental and Indigenous groups